A new marketing method
Inbound Marketing is a new marketing method that differs exceedingly from traditional marketing as we know it. In traditional marketing, pushing customers is a common practice, for instance by cold calling, printed advertisements, direct mailing, and attending trade shows.
Pulling instead of pushing
Inbound Marketing does not involve pushing, but pulling. Inbound Marketing is all about sharing valuable information (remarkable content) on the internet and social media (e.g. LinkedIn-groups and Twitter) and the use of effective keywords to increase the ranking in search engines.
Due to this strategy, your shared content gets found by internet users who are truly interested in your offers. Once they download shared content like an ebook or white paper, a natural relationship develops between you and your website visitors – who have by now become leads.
From lead to customer
Once a lead nurturing campaign is launched and tuned in to your leads, your leads can be turned into sales leads that are ready to buy. Research has shown that this method is nine times more effective than cold calling.