Make sure your content gets found
One4Marketing follows a keyword strategy when publishing remarkable content. This means that specific keywords are chosen for all texts that have to get found on the internet.
Long tail strategy
Our main focus with search engine optimisation lies with long tail keywords. Long tail keywords are very specific in your branch and therefore less common than popular keywords. Website visitors that found your website using long tail keywords are usually interested in your products, or they would not have searched for them. These visitors are therefore more likely to belong to your target group than visitors who used common keywords.
Link building strategy
A link building strategy helps us determine ways to attract more inbound links to your website. Our main target lies in organic growth rather than paid inbound links. The more websites link to your website, the higher it is ranked in search engines. We therefore try to get as many qualified links from other sites as possible.
Editorial Calendar
An editorial calendar helps us to publish blog articles on a regular basis (at least twice a week). All blog articles are optimised using long tail keywords. After publication the articles are promoted on Twitter, external websites, and in LinkedIn groups visited by the ideal customer.