Lead generation is one of the most important aspects of Inbound Marketing. More important than the number of website visitors is the kind of visitors you have. Once these visitors visit your website and show interest in the offered remarkable content, they are likely to become leads. One4Marketing is happy to help you with lead generation.
Call to actions
Call to actions stimulate visitors to come to action. Call to actions work best when they are on all web pages and below each blog article. Call to actions are buttons or phrases that link to landing pages. Once a visitor fills in the form on a landing page, he gets access to downloadable remarkable content, for instance white papers, ebooks, videos, guides, etc. It is important that remarkable content is available for each single step of the buying process.
The best landing pages are those that focus primarily on what is important: remarkable content. A landing page should not have any form of navigation and its goal should be clear in an eyewink. Next to a list of things your visitors will learn from the remarkable content, there is a form where visitors can fill in their contact information. This is how you collect useful information from visitors and turn them into qualified leads. Of course there is also a download button.
Monitoring your web pages
Due to the sophisticated tracking tools of HubSpot you can monitor the popularity of every single page. These valuable statistics can be used to anticipate on the interests of your leads. Publish remarkable content on your website that your leads desire and they will certainly return. And since HubSpot can follow returning leads, you can monitor them through every step of the buying process and offer them content they desire.