How to create remarkable content?
Once you know what affects your buyer persona (ideal customer), we are ready to create a content marketing plan. A content marketing plan consists of a description and schedule (editorial calendar) of the remarkable content that will be published on your website.
Remarkable content…
- Improves your findability in search engines by using (long tail) keywords.
- Can be shared quickly and extensively on social media, creating familiarity and lead generation on your website.
- Gives insight in the behaviour and interests of leads on your website.
- Shows your expertise in your field.
- Creates customer loyalty.
What is remarkable content?
Remarkable content consists of valuable information that customers have need of. By specifically sharing content that the ideal customer needs, you attract your ideal customer to you website.
Blog articles
An editorial calendar is used to publish blog articles on a regular basis. A blog is a perfect tool to share tips and information. And if you use (long tail) keywords in the right way, they can verily increase lead generation. In addition to that, the more pages and keywords you use, the easier your website gets found in search engines due to the ranking of many pages and keywords.
Ebooks and white papers
Ebooks and white papers usually consist of 7 to 12 pages and zoom in on a specific subject in your field. The goal of these documents is to teach readers something they wish to know more about.
Videos and photos
Videos are a great way to share interviews, how-to's and testimonials. Publish your video's on YouTube and promote them on social media. Share your photos on a Facebook fanpage or create a special Flickr page for your company.
Presentations and webinars
A company presentation, tips, and how-to's can easily be shared on SlideShare. When your company attends a conference or trade show, you can even give your website visitors live updates about events by giving them access to a webinar. Old webinars can be put in an archive.